CREATIVE DIRECTION, DESIGN/BRANDING, PACKAGING DESIGN, PRINT PRODUCTION, MARKETING, SALES AND SOCIAL MEDIA.
Laikonik went through a restructure, the aim was to focus on its key selling products and to take a stake in the name “Keepsake Books”. It was also important to change the brand hierarchy for product recognition in a competitive marketplace, hence Keepsake Books, by Laikonik.
Responsibilities: re-branding the Once A Year Book, in conjunction with this a new product was designed in Year of the family and at the time same-sex marriage become legalised in Australia, The rainbow Keepsake Book was born.