ROLE; CREATIVE DIRECTOR, PRODUCER, CONCEPT, CROSS PROMOTION, & WORKING WITH INFLUENCERS.
1. Helping to promote small to medium-sized businesses such as, Tasmania Wild Biltong, Coal River Valley Cheese, Moorilla Winery and Cygnet Wood-fired Bakery. The Hero brand - Wild Biltong.
A cross-promotion featuring Social Media Influencer, Sarah Glover (Wild food Chef) and Photographer Nick Jaff. Both Local Tasmanian Talent and Photographer.
CROSS PROMOTION RESULT: Collectively leveraging their brands with increased following and reach. The photography from this series was also featured in the Qantas inflight magazine.
2. Responsible for the growth of LAIKONIK Instagram account from inception to 4K followers. Daily management of account, engagement, flat lay photography, securing social influencers and brand ambassadors.
This campaign features, Laikoniks’ pure linen oversized scarf. The creative direction features the local landscape, Bondi as a backdrop. Photographer Kat Parker and Model Emily Turner.
My role with both campaigns was Creative Director, concept, strategy, producer and Designer.