ROLE; CREATIVE DIRECTOR, PRODUCER, CONCEPT, CROSS PROMOTION, & WORKING WITH INFLUENCERS.
1. Helping to promote small to medium-sized businesses such as, Tasmania Wild Biltong, Coal River Valley Cheese, Moorilla Winery and Cygnet Wood-fired Bakery. The Hero brand - Wild Biltong.
A cross-promotion featuring Social Media Influencer, Sarah Glover (Wild food Chef) and Photographer Nick Jaff. Both Local Tasmanian Talent and Photographer.
CROSS PROMOTION RESULT: Collectively leveraging their brands with increased following and reach. The photography from this series was also featured in the Qantas inflight magazine.
2. Responsible for the growth of LAIKONIK Instagram account from inception to 4K followers. Daily management of account, engagement, flat lay photography, securing social influencers and brand ambassadors.
This campaign features, Laikoniks’ pure linen oversized scarf. The creative direction features the local landscape, Bondi as a backdrop. Photographer Kat Parker and Model Emily Turner.
My role with both campaigns was Creative Director, concept, strategy, producer and Designer.
BRAND, IDENTITY, PROJECT MANAGER, INTERIOR DESIGN, TEXTILE DESIGN, FURNITURE DESIGN, STYLING AND SOCIAL MEDIA.
A unique holiday rental, Tiny House Tasmania is situated on the waterfront, surrounded by eucalyptus and only 15minutes from Hobart city centre. Designed by Dock4 Architects.
My role was to design the overall look and feel. Identity for social media, web, marketing and collateral. This included interior design, styling as well as collaborating with a carpenter to build a custom made ladder and kitchen bench. Once established I designed custom Textiles and lighting to complement the surrounding environment, bringing the outside in.
Photography by Renee Thurston
Customised wallpaper, working closely with clients to come up with unique finishes for residential and commercial properties.
Murals/artwork converted to wallpaper, are available for purchase, please contact me to view the collection.
If you have a paint colour to match or an idea in mind I can create a customised design for your project.
All Artworks are copyright protected, designed by Josephine Palmer. *
*Exception: Kids room, artwork supplied by Lauren Merrick, print production Josephine Palmer and Steph Powell.
Branding for The Patina Factory.
The Patina Factory bridges the gap between centuries-old traditions and modern interiors, offering handcrafted, powdered lime wash paints that honor history while embracing innovation.
Natural lime paint crafted in Tasmania.
OWNER/DIRECTOR/DESIGNER, BOOK DESIGN, PACKAGING DESIGN, BRANDING, PRINT PRODUCTION, WEB, SALES, MARKETING & SOCIAL MEDIA.
In 2016 The Once A Year Book won Best Australian Made Product.
The criteria included: Design innovation and originality, Quality of manufacture, Sales potential and commercial viability, Presentation and packaging, Customer appeal and value, Retail profit and potential, Marketing and merchandising support to the trade and the consumer and Wow Factor.
The Owl and Fox cover illustrations were a collaboration with Laura Blythman.
Print and Production: What makes this book such a special and unique keepsake are the beautifully illustrated, limited edition, letterpress covers, high-quality 400gsm archival paper, concertina fold and the hand binding. Printed using water-based inks, cotton rag paper, FSC-Certified paper and presented in a keepsake wooden box.
Concept: Once-A-Year Book chronicles a child’s life from birth to adulthood. Each year, from age 0 through to 18, affix a photo and document milestones from each year on the back.
The best times in our lives shouldn't be stored away on computers or phones – they should be enjoyed, displayed and loved. Life is about creating stories, making memories and sharing moments with our loved ones.
Philosophy: Utility, longevity, beauty, simplicity.
Laikonik is all about clever sustainable design paired with beautiful thoughtful products. We use traditional methods of producing keepsake and memory-based products which have meaning and purpose.
Illustrations: Laura Blythman, Josephine Palmer
DESIGN, PHOTO EDITING AND OVERSEEING PRINT PRODUCTION.
Media Kit for Harpers Bazaar, including design and print production of all marketing collateral. Showing a timeline of iconic photography from the inception of Harpers Bazaar to the current day.
Custom Box Packaging, Tissue Paper and Marketing/Sales folder.
ART DIRECTION, IDENTITY, EDITORIAL DESIGN AND ADVERTORIALS.
While at Pacific Magazines, I designed for Home beautiful, Marie Claire and New Idea. My broad scope of work ranged from conceptual design for promotional pages/advertorials to the identities for events, such as Awards for Excellence and Marie Claire Regatta Day.
Packaging Design for Zees Love In A Jar.
Mediterranean inspired Sauce, Lemon Preserve and Paprika Oil.
A covid project, now stocked with Gourmet Food Purveyors Australia Wide.
CREATIVE DIRECTION, IDENTITY DESIGN, ILLUSTRATION, SIGNAGE & INTERIOR STYLING.
FEARLESS FREDDY, an edgy cafe/bar on the East Coast of Tasmania, with a focus on healthy seasonal, tasty food.
Brand Story: This epic tale begins in the late ’60s, in a small coastal town on an Island, off an island. Its characters? Two fishermen out diving for an abalone.
The story has it the two men were just finishing up their dive, one in the water searching keenly for the last few elusive molluscs, the other standing upon the wharf keeping an eye on proceedings and his mate.
Through eyes wide and startled our lookout spots an ominous and harrowing dark grey shark making a beeline through the crystal clear turquoise water straight for his buddy who is head down, bum up and oblivious.
Without a moments hesitation Freddy grabs his diving knife and leaps off the jetty, his only thought being the safety of his mate who is just moments away from meeting a perilous fate.
The quick-thinking Freddy sinks his knife deep into the stunned shark's side causing it to flee into the depths of the Tasman Sea.
Two men emerged safely from the sea that day one eternally greatful (with a rather soiled wetsuit) and the other a deadset Legend.
It can be said there is something about the East Coast that breeds a special human, passionate, loyal and fearless. One that like Freddy is courageous and intrepid in pursuit and love for their pristine Antarctic waters, good food, amazing wine and the greatest of yarns.
Freddys pic shown at the end. He dived for abs and skippered off the east coast and west coast of Tas through out the mid 60s - early 80s. Freddy also made news in the early 70s where his boat burnt to water level while diving for abs off Triabuna.
A collaborative branding project with Clients and Illustrator.
Responsible for Design, Typography and Print and Signage for their new Salon in Battery Point, Hobart.
CREATIVE DIRECTION, DESIGN/BRANDING, PACKAGING DESIGN, PRINT PRODUCTION, MARKETING, SALES AND SOCIAL MEDIA.
Laikonik went through a restructure, the aim was to focus on its key selling products and to take a stake in the name “Keepsake Books”. It was also important to change the brand hierarchy for product recognition in a competitive marketplace, hence Keepsake Books, by Laikonik.
Responsibilities: re-branding the Once A Year Book, in conjunction with this a new product was designed in Year of the family and at the time same-sex marriage become legalised in Australia, The rainbow Keepsake Book was born.
2012-2018 OWNER/DIRECTOR, DESIGNER, PRODUCT DEVELOPMENT, PRINT PRODUCTION, MERCHANDISING, SALES & SOCIAL MEDIA.
A small design studio based in Sydney, inspired by Polish folklore and Scandinavian design.
Laikoniks foundation was all about exploring creativity and getting back to traditional methods of creating products with purpose. Passionate about handcrafted, original, Australian products in a world of mass-produced, commercial and disposable goods. Our products are made using materials as close to their original earth source as possible, they are made in the least complicated way and they carry our beautiful designs which inspire the user and bring art into the everyday tasks; simplicity, quality and longevity.
Laikoniks products were a collaboration of designers: Josephine Palmer, Kasia Jaquot, Laura Blythman and Alex Miles.
Photography credit: Kat Parker and Larnie Nicholson
Living on an island off an island, Josephine draws inspiration from Tasmania’s diverse and wild coastline. She applies earthy tones to linen and natural fabrics designed to bring warmth and comfort to your home.
Printed in Australia certified Oeko-Tex (sustainable printing methods). Made to order on either Linen or Organic cotton, medium to heavyweight fabric.
Available for Art licencing, Collaborations and commissions are welcome. Please request to view a collection of works via the contact page.
Photography: Renee Thurston
Location: Tiny House Tasmania
Presentation for Mandurah property development in Western Australia.
The brief was to develop an identity which had a strong relationship to its landscape, focusing on the ecological nature of the development, the aim being to set a benchmark in sustainable building for all future property developments in Australia.
Brand identity, Brochure design, Photographic direction, Concept and interior design of the showroom, reception area, liaising with Architects on materials and finishings.
Designed for Holcam Creative, Sydney
Beauty and Resilience at Cradle Mountain Wilderness Gallery.
A series of works, celebrating the beauty and diversity of the flora and fauna of Cradle Mountain.
The main work features the Turning of the Fagus, The only deciduous tree in Australia. In Autumn the fagus, Nothogagus gunnii displays an array of colours from rust, orange to gold.
A prehistoric survivor of the Gondwana era, thrives in this harsh environment.
Original hand-crafted works, digitally printed on Linen and Hydrowood.
BRAND EXTENTION, MERCHANDISE DESIGN, PACKAGING, VISUAL STANDARDS MANUALS, POINT OF SALE, RETAIL ENVIRONMENTS AND INFO GRAPHICS.
Merchandising for DOHA ASIA GAMES, Great Barrier Reef (FANTASEA ADVENTURE CRUISES), Sydney Olympics and Museum of Sydney.
